Our Process

The OUTKAST Imagination is a remix of the Atlanta-duo Outkast’s original acronym. Hint: go listen to “True Dat” on Southernplayalisticadillacmuzik (1994). It is an evidence-based design rubric that serves two purposes. One, it explains how hip hop works and functions as an analysis methodology for extracting messaging from hip-hop-inspired media. It also is a design rubric used to guide the design and development of computational media.

The OI In Action